1. Who We Are

This Privacy Policy applies to Wize Design EOOD (trading as Wize), a company registered in Bulgaria with VAT number BG208682989.

Registered address: Wize Design EOOD Wize Design EOOD Tsarigradsko Shose № 133, BIC IZOT, Sofia (1784), Bulgaria

Contact: teo@wize.design

We operate the website wizetemplates.com and are the data controller responsible for your personal data.

2. What Data We Collect

Depending on how you interact with our website, we may collect the following categories of personal data:

Identity & contact data

• Full name

• Email address

Transaction data

• Purchase history

• Order details

• Billing information (processed by Polar, Stripe, and LemonSqueezy — we do not store your payment card details directly)

Usage data

• IP address

• Browser type and version

• Pages visited and time spent

• Referring URLs

• Device and operating system information

Marketing data

• Email marketing preferences

• Newsletter subscription status

• Waitlist registration details

Behavioural data

• Session recordings and heatmaps (via Hotjar)

• Click and scroll behaviour

Communications data

• Messages submitted via our contact form

• Emails sent to us directly

3. How We Collect Your Data

We collect data through the following means:

• Directly from you — when you purchase a template, subscribe to our newsletter, join a waitlist, submit a contact form, or email us

• Automatically — when you visit our website, through cookies and tracking technologies

• From third parties — payment processors, analytics providers, and marketing platforms as listed in this policy

4. How We Use Your Data

We use your personal data for the following purposes:

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies. We use the following categories:

Strictly necessary cookies Essential for the website to function. These cannot be disabled.

Analytics cookies We use Google Analytics and Datafa.st to understand how visitors interact with our site. These collect anonymised usage data including pages visited, session duration, and traffic sources.

Marketing cookies We use the Meta Pixel via Google Tag Manager to track conversions and measure the effectiveness of any advertising campaigns. This may involve sharing data with Meta Platforms Ireland Limited.

Behaviour tracking We use Hotjar to record anonymised session data, heatmaps, and scroll behaviour to improve the user experience of our website.

On your first visit to our website, you will be presented with a cookie consent banner. You can withdraw your consent or manage your cookie preferences at any time by clicking the cookie settings link in the footer of our website.

6. Third-Party Services & Sub-Processors

We share your data with the following third-party service providers where necessary to operate our business:

All third-party providers are contractually required to handle your data securely and in accordance with applicable data protection laws. Where data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) where required.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes described in this policy:

• Customer purchase data — retained for 7 years to comply with Bulgarian tax and accounting obligations

• Email marketing data — retained until you unsubscribe or withdraw consent

• Analytics data — retained in accordance with the respective platform's default retention settings

• Contact form submissions — retained for up to 2 years

• Hotjar session data — retained for 365 days

8. Your Rights Under GDPR

As a resident of the European Economic Area, you have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you

• Right to rectification — you can request correction of inaccurate or incomplete data

• Right to erasure — you can request deletion of your personal data where we have no legitimate reason to continue processing it

• Right to restriction — you can request that we restrict processing of your data in certain circumstances

• Right to data portability — you can request your data in a structured, machine-readable format

• Right to object — you can object to processing based on legitimate interests or for direct marketing purposes

• Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at teo@wize.design. We will respond within 30 days. You also have the right to lodge a complaint with the Bulgarian Commission for Personal Data Protection (CPDP) at www.cpdp.bg.

9. Marketing Communications

We will only send you marketing emails if you have subscribed to our newsletter, joined our waitlist, or if you are an existing customer and we are communicating about products or services similar to those you have purchased.

You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us at teo@wize.design. We use MailerLite to manage our email marketing. Their privacy policy is available at mailerlite.com.

10. Children's Privacy

Our website and products are intended for users aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have inadvertently collected data from a minor, please contact us at teo@wize.design and we will delete it promptly.

11. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Payment data is processed exclusively by our payment processors (Stripe, Polar, LemonSqueezy) and is never stored on our servers.

However, no method of transmission over the internet is completely secure. While we do our best to protect your data, we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Wize Design EOOD Wize Design EOOD Tsarigradsko Shose № 133, BIC IZOT, Sofia (1784), Bulgaria teo@wize.design